German copywriting and translation for the IT industry

Educate, build trust, and sell more with copy and content as excellent as your offering. Our strong background in IT means we understand your product and German target audience. We’ll deliver the results you need, from “I get it” to “Sounds good” to “Sold!”

That’s What I Want

>6,000

projects since 2003

Outshine your competition with first-class writing

Good copy gives you a competitive edge. Why? Because most IT companies don’t have it.

While most of them are aware that text can have a huge impact if it conveys their core message and addresses their customers’ pain points, many marketing departments lack the time or resources to produce excellent content.

That’s why most IT marketing is in a sad state, full of clichés, buzzwords, convoluted sentences, and lists of abstract features.

The bad news: People don’t like reading boring, complicated copy. And copy that doesn’t get read won’t convince anyone to click “Buy”.

The good news: Given this situation, it’s surprisingly easy to stand out from your competitors.

How do you convince prospects who need a lot of trust and understanding before they buy? With copy they’ll enjoy reading.

Tell me how that works

Happy customers

Thanks for catching all those issues! […] Your translations are my personal highlights these days 🙂 […] I love how everything went so smoothly. […] Thank you so much for your great work. It’s so nice to receive translations that can be used just as they are, with no need to change anything. I hope we’ll book you for more jobs in the future!

Karin Osse Proofreader and translator, Skaylink

Working with Anja was easy and professional, and she communicated very efficiently. She dove deep into my requirements and goals and found the perfect words for my ideas. The copy is clear, engaging, and tailored to my specific audience. I highly recommend Anja as a copywriter, and I’m looking forward to working with her on new projects.

Pascal Plaga Owner, Peak Data

Petra Hucke and Anja Neudert have been supporting our marketing department with translations regularly since 2019. From time to time they also do copywriting and terminology work. We appreciate their reliability, responsiveness – and of course how they transform our blog posts, landing pages, visuals, and white papers into natural-sounding German copy and content. We’re looking forward to continuing our partnership with Text Matters.

Bianca ArwersField Marketing Manager DACH, Iron Mountain

We’ve been working with Text Matters for over 3 years. If described in quantitative terms, that’s: hundreds of thousands of words, three dozens of successful product releases, two generations of project managers =) and literally zero issues. Can’t even tell you how much it means to be ever-confident in the quality of localized content. This is just the single best thing in our line of work.

Anastasia K.Local Content Specialist eines Softwareherstellers aus dem Bereich Backup, Recovery und Virtualisierung

Anja has been a linguist for my company, Subway, for several years. She consistently produces high quality work and has a dedicated work ethic. Often Subway terminology is convoluted and confusing, but Anja makes sure to check on context and meaning to ensure the highest quality work. She even finds mistakes in the source language that we’re able to fix before the content is released. Her attention to detail and quality is exceptional and I would recommend Anja for any position or job where high quality translations are required.

Carrie Livermore FischerManager of Globalization Services, Subway

Anja manages to say more with fewer words. Her texts are accurately phrased and easy to understand. With her keen eye, she captures every detail and at the same time recognizes inconsistencies in the big picture. Working with Anja couldn’t be more pleasant – she is reliable, thorough and fast and delivers high-quality work.

Nina WagnerCo-founder, MindBytes GmbH

We are very, very happy with your translation. You really immersed yourself in the subject and came up with great, creative suggestions that show excellent linguistic intuition.

Sarah FluchsCTO, admeritia GmbH

I’m glad that I can always count on Anja and her colleague. With their solid IT knowledge and language skills, they fine-tune our descriptions with a keen eye on the needs of our customers. I very much appreciate their straightforward, flexible and quick way of working.

Jana EullDirector Marketing & Communications, Northwave Cyber Security

Translation

We translate informational content from English and French into German – using the correct technical terms, adapting it to the German culture and making sure no one would guess that the result is a translation.

Transcreation

For marketing and sales material, we combine our translation and copywriting skills to produce new original German copy and content that is fine-tuned to what the German market will respond to.

Copywriting

From glossary entries to landing pages, from technical documents to advertising: You tell us what you need written, and we’ll write it. Also available with SEO-cherry on top.

Need something else? We also offer proofreading/editing, SEO, subtitling, and language consulting.

Take Me to SEO and more

Our core expertise

For over 20 years we’ve been focusing on IT content in a variety of subareas. Including two that are particularly close to our hearts:

Cybersecurity

Backup & recovery Awareness Incident response Pentesting Cloud security Security operations Business continuity management

Records & information management

Digital transformation Classification Business intelligence/analytics Archival & storage Document management Governance Data protection

There are also some adjacent topics that we love working on when they come up:

ESG (Environmental, Social and Governance)

Corporate social responsibility DEI (Diversity, Equity, Inclusion) Environment Net zero Sustainability

Leadership, training and development

Leadership skills Management techniques Team building and management Employee experience Soft skills

Fundamentals that go (almost) without saying

Qualified

With degrees in translation, broad IT knowledge, copywriting training, and cybersecurity certification, we know exactly what we are capable of – and what we can’t do. We only accept jobs that match our expertise and that we can comfortably complete within the required timeframe.

Reliable

We’ve never missed a deadline in 20+ years. Sounds unrealistic? It’s not. As a team of two, we can cover for each other when one gets sick; we schedule all projects with sufficient buffer; and if something unexpected does happen, we’ll notify you immediately.

Responsive

It’s urgent, isn’t it? We know you can’t afford to wait two days for providers to respond to your request. That’s why we always reply as soon as possible, both to your first inquiry and during the course of our projects, using your preferred communication methods.

Sounds good?

Then let’s talk. Email, LinkedIn, free video call – pick whatever you like best! We look forward to hearing from you.

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