{"id":3102,"date":"2024-11-24T15:52:01","date_gmt":"2024-11-24T14:52:01","guid":{"rendered":"http:\/\/wp2024.text-matters.de\/copywriting\/"},"modified":"2026-01-07T07:53:34","modified_gmt":"2026-01-07T06:53:34","slug":"copywriting","status":"publish","type":"page","link":"https:\/\/text-matters.de\/en\/copywriting\/","title":{"rendered":"Copywriting"},"content":{"rendered":"\n<div class=\"wp-block-uagb-container uagb-block-73ef51a2 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-container uagb-block-074d913f alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-container uagb-block-842d60e8\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-9eff765d\"><h1 class=\"uagb-heading-text\">Compelling IT content and copy<\/h1><\/div>\n\n\n\n<p class=\"has-text-align-left\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--40)\">Informational and promotional texts to win over the German market <\/p>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-9165e991 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-container uagb-block-d3d9909f\">\n<div class=\"wp-block-uagb-container uagb-block-43485a78\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-4a05b81a\">\n<div class=\"wp-block-uagb-image alignright uagb-block-c19f8e82 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-right\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/text-matters.de\/wp-content\/uploads\/2025\/02\/Hand-Notizbuch-Tastatur_4zu3-1024x768.jpeg ,https:\/\/text-matters.de\/wp-content\/uploads\/2025\/02\/Hand-Notizbuch-Tastatur_4zu3-scaled.jpeg 780w, https:\/\/text-matters.de\/wp-content\/uploads\/2025\/02\/Hand-Notizbuch-Tastatur_4zu3-scaled.jpeg 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/text-matters.de\/wp-content\/uploads\/2025\/02\/Hand-Notizbuch-Tastatur_4zu3-1024x768.jpeg\" alt=\"Foto von einer Hand, die einen Stift h\u00e4lt und in einem Notizbuch schreibt, daneben ein Laptop\" class=\"uag-image-2818\" width=\"1024\" height=\"768\" title=\"Hand-Notizbuch-Tastatur_4zu3\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-ec1c967e\"><h2 class=\"uagb-heading-text\">Content<\/h2><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-9a9b838e alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-container uagb-block-9cfc1d24\">\n<p>Inform, educate, explain, inspire, and entertain \u2013 to get ranked by search engines, <strong>build trust<\/strong>, and foster strong <strong>relationships<\/strong> with your customers.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-e8c445a5\">\n<ul class=\"wp-block-list\">\n<li>Blog posts, educational social media posts, user guides, white papers, case studies, FAQs, training material<\/li>\n\n\n\n<li>Accurate terminology and phrasing thanks to our solid <strong>IT background<\/strong> and meticulous research<\/li>\n\n\n\n<li>Optimized for <strong>search engines<\/strong> and readability<\/li>\n<\/ul>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-bf4c6b2e alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-14d593d8\"><h2 class=\"uagb-heading-text\">Copy<\/h2><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-9d26be8f alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-container uagb-block-159bf8e0\">\n<p>Engage, persuade, and sell \u2013 with <strong>advertising copy<\/strong> that moves people to get in touch, request more information, or buy your product.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-d40b4aa4\">\n<ul class=\"wp-block-list\">\n<li>Websites, landing pages, promotional social media posts, solution pages, claims, newsletters, email campaigns, ads<\/li>\n\n\n\n<li>We get right to the heart of things to connect with your target audience \u2013 also with effective <strong>keywords<\/strong><\/li>\n\n\n\n<li>Includes as many feedback loops as you need to feel <strong>100&nbsp;% happy<\/strong><\/li>\n<\/ul>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/text-matters.de\/en\/contact\/\">GET A QUOTE<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-e520f9cc alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-9c6e4066\" id=\"writingprojects\"><h2 class=\"uagb-heading-text\">Sample projects<\/h2><\/div>\n\n\n\n<div class=\"wp-block-uagb-testimonial uagb-slick-carousel uagb-tm__arrow-outside uagb-block-c177b922 uagb-post__carousel_equal-height\"><div class=\"is-carousel uagb-tm__columns-2 uagb-tm__items\"><div class=\"uagb-testimonial__wrap  uagb-tm__imgicon-style-normal uagb-tm__image-position-top uagb-tm__bg-type-color \"><div class=\"uagb-tm__content\"><div class=\"uagb-tm__overlay\"><\/div><div class=\"uagb-tm__image-content\"><div class=\"uagb-tm__image\"><img decoding=\"async\" class=\"uagb-tm-img-src\" src=\"https:\/\/text-matters.de\/wp-content\/uploads\/2025\/02\/Logo_Peak_Data.png\" alt=\"Logo Peak Data\" width=\"160\" height=\"60\" loading=\"lazy\"\/><\/div><\/div><div class=\"uagb-tm__text-wrap\"><div class=\"uagb-tm__desc\">Website relaunch: Writing new German copy<br>for the home page and About Us page<\/div><div class=\"uagb-tm__meta-inner\"><div class=\"uagb-testimonial-details\"><span class=\"uagb-tm__author-name\">Industry: <\/span><span class=\"uagb-tm__company\">Cybersecurity<\/span><\/div><\/div><\/div><\/div><\/div><div class=\"uagb-testimonial__wrap  uagb-tm__imgicon-style-normal uagb-tm__image-position-top uagb-tm__bg-type-color \"><div class=\"uagb-tm__content\"><div class=\"uagb-tm__overlay\"><\/div><div class=\"uagb-tm__image-content\"><div class=\"uagb-tm__image\"><img decoding=\"async\" class=\"uagb-tm-img-src\" src=\"https:\/\/text-matters.de\/wp-content\/uploads\/2025\/02\/IM-Logo.svg\" alt=\"Logo Iron Mountain\" width=\"160\" height=\"60\" loading=\"lazy\"\/><\/div><\/div><div class=\"uagb-tm__text-wrap\"><div class=\"uagb-tm__desc\">SEO-writing a German blog post about scanning services<\/div><div class=\"uagb-tm__meta-inner\"><div class=\"uagb-testimonial-details\"><span class=\"uagb-tm__author-name\">Industry:<\/span><span class=\"uagb-tm__company\">Information management<\/span><\/div><\/div><\/div><\/div><\/div><div class=\"uagb-testimonial__wrap  uagb-tm__imgicon-style-normal uagb-tm__image-position-top uagb-tm__bg-type-color \"><div class=\"uagb-tm__content\"><div class=\"uagb-tm__overlay\"><\/div><div class=\"uagb-tm__image-content\"><div class=\"uagb-tm__image\"><img decoding=\"async\" class=\"uagb-tm-img-src\" src=\"https:\/\/text-matters.de\/wp-content\/uploads\/2025\/02\/SoSafe_Logo_black.svg\" alt=\"Logo SoSafe\" width=\"160\" height=\"60\" loading=\"lazy\"\/><\/div><\/div><div class=\"uagb-tm__text-wrap\"><div class=\"uagb-tm__desc\">Writing German blog posts, e-books and case studies about security awareness training<\/div><div class=\"uagb-tm__meta-inner\"><div class=\"uagb-testimonial-details\"><span class=\"uagb-tm__author-name\">Industry: <\/span><span class=\"uagb-tm__company\">Cybersecurity<\/span><\/div><\/div><\/div><\/div><\/div><div class=\"uagb-testimonial__wrap  uagb-tm__imgicon-style-normal uagb-tm__image-position-top uagb-tm__bg-type-color \"><div class=\"uagb-tm__content\"><div class=\"uagb-tm__overlay\"><\/div><div class=\"uagb-tm__image-content\"><div class=\"uagb-tm__image\"><img decoding=\"async\" class=\"uagb-tm-img-src\" src=\"https:\/\/text-matters.de\/wp-content\/uploads\/2025\/02\/cropped-ITsocializer_logo-4-1.png\" alt=\"Logo ITsocializer\" width=\"160\" height=\"60\" loading=\"lazy\"\/><\/div><\/div><div class=\"uagb-tm__text-wrap\"><div class=\"uagb-tm__desc\">Writing German copy for the dslam.info<br>website about a local IT event<\/div><div class=\"uagb-tm__meta-inner\"><div class=\"uagb-testimonial-details\"><span class=\"uagb-tm__author-name\">Industry:<\/span><span class=\"uagb-tm__company\">IT marketing &amp; events<\/span><\/div><\/div><\/div><\/div><\/div><div class=\"uagb-testimonial__wrap  uagb-tm__imgicon-style-normal uagb-tm__image-position-top uagb-tm__bg-type-color \"><div class=\"uagb-tm__content\"><div class=\"uagb-tm__overlay\"><\/div><div class=\"uagb-tm__image-content\"><div class=\"uagb-tm__image\"><img decoding=\"async\" class=\"uagb-tm-img-src\" src=\"https:\/\/text-matters.de\/wp-content\/uploads\/2025\/02\/shopware_logo_blue.svg\" alt=\"Logo Shopware\" width=\"160\" height=\"60\" loading=\"lazy\"\/><\/div><\/div><div class=\"uagb-tm__text-wrap\"><div class=\"uagb-tm__desc\">Writing a blog post about the customer\u2019s<br>OMR Digital Masterclass in German<\/div><div class=\"uagb-tm__meta-inner\"><div class=\"uagb-testimonial-details\"><span class=\"uagb-tm__author-name\">Industry:<\/span><span class=\"uagb-tm__company\">E-commerce<\/span><\/div><\/div><\/div><\/div><\/div><div class=\"uagb-testimonial__wrap  uagb-tm__imgicon-style-normal uagb-tm__image-position-top uagb-tm__bg-type-color \"><div class=\"uagb-tm__content\"><div class=\"uagb-tm__overlay\"><\/div><div class=\"uagb-tm__image-content\"><div class=\"uagb-tm__image\"><img decoding=\"async\" class=\"uagb-tm-img-src\" src=\"https:\/\/text-matters.de\/wp-content\/uploads\/2025\/02\/IM-Logo.svg\" alt=\"Logo Iron Mountain\" width=\"160\" height=\"60\" loading=\"lazy\"\/><\/div><\/div><div class=\"uagb-tm__text-wrap\"><div class=\"uagb-tm__desc\">Writing German LinkedIn posts to make people download new content assets<\/div><div class=\"uagb-tm__meta-inner\"><div class=\"uagb-testimonial-details\"><span class=\"uagb-tm__author-name\">Industry:<\/span><span class=\"uagb-tm__company\">Information management<\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uag-hide-desktop uag-hide-tab uag-hide-mob uagb-block-81a9cc45 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-e5cdad39\"><h2 class=\"uagb-heading-text\">FAQ<\/h2><\/div>\n\n\n\n<details class=\"wp-block-details has-white-color has-ast-global-color-1-background-color has-text-color has-background has-link-color wp-elements-a2868cc2c50ccabff428f611ef9a3068 is-layout-flow wp-container-core-details-is-layout-0540e110 wp-block-details-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--30)\"><summary>Was kostet das?<\/summary>\n<div class=\"wp-block-uagb-container uagb-block-b2314782 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<p>Der Preis richtet sich danach, welche Art Text du brauchst, welche Ziele du damit verfolgst, wie lang der Text werden soll und wie viele Informationen du schon mitliefern kannst. Kurz: Nach dem zu erwartenden Arbeitsaufwand.<\/p>\n\n\n\n<p>Copy kostet \u2013 pro Wort betrachtet \u2013 grunds\u00e4tzlich mehr als Content, weil sie mit erheblichem Zusatzaufwand verbunden ist, angefangen bei einem ausf\u00fchrlichen Briefing. Wir \u00fcberlegen aber immer gemeinsam, was du wirklich brauchst und worauf wir verzichten k\u00f6nnen.<\/p>\n\n\n\n<p>Du bekommst f\u00fcr jedes Projekt ein Festpreisangebot<a>, in dem immer ein Lektorat nach dem 4-Augen-Prinzip enthalten ist, sofern nicht anders abgesprochen<\/a>. Sobald wir uns besser kennen, k\u00f6nnen wir f\u00fcr wiederkehrende Projekte \u00e4hnlicher Art auch individuelle Absprachen treffen, um den Prozess zu beschleunigen \u2013 zum Beispiel einen festen Preis pro Blogartikel oder Case Study vereinbaren. Oder du buchst ein monatliches Stundenkontingent.<\/p>\n<\/div><\/div>\n<\/details>\n\n\n\n<details class=\"wp-block-details has-white-color has-ast-global-color-1-background-color has-text-color has-background has-link-color wp-elements-9cd62a15b27e11cbc45256d702ed739f is-layout-flow wp-container-core-details-is-layout-0540e110 wp-block-details-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--30)\"><summary>Wie l\u00e4uft das ab?<\/summary>\n<ol style=\"margin-top:var(--wp--preset--spacing--50);margin-right:0;margin-bottom:var(--wp--preset--spacing--50);margin-left:0;padding-top:0;padding-right:var(--wp--preset--spacing--50);padding-bottom:0;padding-left:var(--wp--preset--spacing--50);line-height:1.5\" class=\"wp-block-list\">\n<li>Du kontaktierst uns, wir freuen uns. Wir lernen uns bei einem kostenlosen Gespr\u00e4ch<strong> <\/strong>n\u00e4her kennen.<\/li>\n\n\n\n<li>Wir unterzeichnen deinen NDA, falls n\u00f6tig.<\/li>\n\n\n\n<li>Falls noch nicht passiert, gibst du uns alle Informationen, die wir f\u00fcr die Angebotserstellung brauchen, zum Beispiel:<br>&#8211; welche Art von Text du brauchst<br>&#8211; wie lang der Text werden soll<br>&#8211; wer die Zielgruppe ist<br>&#8211; wo der Text ver\u00f6ffentlicht wird<br>&#8211; bis wann du den Text brauchst<br>&#8211; ob du einen Styleguide hast oder andere spezielle Vorgaben gelten<\/li>\n\n\n\n<li>Wir machen dir ein unverbindliches Festpreisangebot<strong> <\/strong>und du erf\u00e4hrst, wer von uns deine feste Ansprechpartnerin ist.<\/li>\n\n\n\n<li>Nach Auftragsbest\u00e4tigung f\u00fchren wir ein ausf\u00fchrliches Briefing<strong> <\/strong>durch. Daf\u00fcr f\u00fcllst du ein Formular aus und\/oder wir sehen uns noch einmal im Videocall.<\/li>\n\n\n\n<li>W\u00e4hrend der Arbeit an der Rohfassung<strong> <\/strong>stellen wir R\u00fcckfragen, falls Unklarheiten auftreten oder wir schon einmal Pr\u00e4ferenzen abfragen m\u00f6chten. Wir k\u00f6nnen die Fragen einzeln per Mail oder gesammelt in einer Excel-Liste schicken. Mit Abschluss der Rohfassung haben wir im Idealfall bereits alle offenen Fragen gekl\u00e4rt.<\/li>\n\n\n\n<li>Wir lektorieren die Rohfassung nach dem 4-Augen-Prinzip. Das hei\u00dft: Wenn Anja den Text geschrieben hat, wird er jetzt von Petra lektoriert.<\/li>\n\n\n\n<li>Wenn wir mit dem Ergebnis zufrieden sind, erh\u00e4ltst du den Text zum vereinbarten Termin per E-Mail oder \u00fcber einen sicheren \u00dcbertragungsweg deiner Wahl.<\/li>\n\n\n\n<li>Falls du \u00c4nderungsw\u00fcnsche hast, setzen wir sie zeitnah um. Bis zu drei Feedback-Schleifen sind im Preis inbegriffen.<\/li>\n\n\n\n<li>Deine Ansprechpartnerin schickt dir die Rechnung, die du bitte innerhalb von 14&nbsp;Tagen per \u00dcberweisung bezahlst.<\/li>\n\n\n\n<li>Du bist so begeistert, dass du uns gleich den n\u00e4chsten Auftrag schickst, und es geht bei Schritt 3 wieder los \ud83d\ude42 <\/li>\n<\/ol>\n<\/details>\n\n\n\n<details class=\"wp-block-details has-white-color has-ast-global-color-1-background-color has-text-color has-background has-link-color wp-elements-85ec205019672ed9269860e8dce9f5bb is-layout-flow wp-container-core-details-is-layout-0540e110 wp-block-details-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--30)\"><summary>Schreibt ihr auch englische\/franz\u00f6sische Texte?<\/summary>\n<div class=\"wp-block-uagb-container uagb-block-8a99da86 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<p>Die besten Texte entstehen in der eigenen Muttersprache. Deshalb schreiben wir grunds\u00e4tzlich nur auf Deutsch. F\u00fcr englische oder franz\u00f6sische Texte greifen wir auf ausgew\u00e4hlte Kolleg:innen zur\u00fcck, die den gleichen Qualit\u00e4tsanspruch haben wie wir. Wir stellen den Kontakt her oder vergeben den Auftrag unter \u2013 je nachdem, was dir lieber ist.<\/p>\n\n\n\n<p>In Ausnahmef\u00e4llen k\u00f6nnen wir aber auch englische Texte schreiben \u2013 beispielsweise, wenn wir schon lange zusammenarbeiten und unsere genaue Kenntnis deiner Produkte wichtiger ist als eine fehlerfreie Sprache, oder wenn du den Text nur f\u00fcr firmeninterne Zwecke brauchst.<\/p>\n<\/div><\/div>\n<\/details>\n\n\n\n<details class=\"wp-block-details has-white-color has-ast-global-color-1-background-color has-text-color has-background has-link-color wp-elements-2d7fa2d6dc599bca430f66c965f75387 is-layout-flow wp-container-core-details-is-layout-0540e110 wp-block-details-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--30)\"><summary>K\u00f6nnt ihr SEO gleich mitmachen?<\/summary>\n<div class=\"wp-block-uagb-container uagb-block-fd0976c2 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<p>Ja, auf Textebene k\u00fcmmern wir uns auch um die Suchmaschinenoptimierung.<\/p>\n\n\n\n<p>Immer abgedeckt sind folgende Rankingkriterien:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Lesefreundlich: Wir schreiben so, dass sich der Text angenehm lesen l\u00e4sst und die Besuchenden l\u00e4nger auf der Seite bleiben. Passiv formulierte, ellenlange Schachtels\u00e4tze voller Buzzwords und Floskeln gibt es bei uns nicht.<\/li>\n\n\n\n<li>N\u00fctzlich: Wir formulieren leicht verst\u00e4ndlich mit den richtigen Schlagw\u00f6rtern f\u00fcr deine Zielgruppen, damit sie genau die Informationen finden, die sie brauchen.<\/li>\n\n\n\n<li>Zielgruppengerecht: Wir schneiden den Text auf deine Zielgruppe zu \u2013 so wird er auch in den Suchergebnissen weiter oben angezeigt.<\/li>\n\n\n\n<li>Lese- und suchmaschinenfreundliche Textstruktur: Wir verleihen deinem Text eine leicht scannbare Struktur, die dem Leseverhalten im Internet entgegenkommt (Unter\u00fcberschriften, Listen und Aufz\u00e4hlungen, Tabellen, Fett- und Kursivmarkierungen). Zus\u00e4tzlich machen wir Vorschl\u00e4ge f\u00fcr Abbildungen und Grafiken.<\/li>\n\n\n\n<li>All das, kombiniert mit Verzicht auf KI-Output, macht den Text damit bereits zur heiligen SEO-Kuh: <strong>Unique Content<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p>Auf Wunsch erh\u00e4ltst du zus\u00e4tzlich eine <strong>Keywordrecherche und -analyse<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Wir ermitteln das f\u00fcr den deutschen Markt am besten geeignete Hauptkeyword (mit ausreichendem Suchvolumen und nicht zu hoher Schwierigkeit) sowie passende sekund\u00e4re Keywords und relevante zugeh\u00f6rige Begriffe. Diese arbeiten wir beim Schreiben bzw. anschlie\u00dfenden \u00dcberarbeiten direkt an den notwendigen Stellen ein (\u00dcberschriften, Flie\u00dftext, Metadaten, URL).<\/li>\n<\/ul>\n\n\n\n<p>Mehr zum SEO-Service findest du <a href=\"https:\/\/text-matters.de\/en\/add-ons\/\" data-type=\"page\" data-id=\"2145\">in unseren Extras<\/a>.<\/p>\n<\/div><\/div>\n<\/details>\n\n\n\n<details class=\"wp-block-details has-white-color has-ast-global-color-1-background-color has-text-color has-background has-link-color wp-elements-a76fcf6bfd7a064c4d8dbd32f7c40645 is-layout-flow wp-container-core-details-is-layout-0540e110 wp-block-details-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--30)\"><summary>Schreibt ihr auch \u00fcber andere Fachgebiete?<\/summary>\n<div class=\"wp-block-uagb-container uagb-block-8a72d068 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<p>Ja! Wir kennen uns am besten mit IT, Cybersicherheit, RIM und ESG aus, sind aber auch mit anderen Themen vertraut. Auf eines kannst du dich in jedem Fall verlassen: Wir nehmen nur Auftr\u00e4ge aus Fachgebieten an, die wir gut beherrschen bzw. in die wir uns kurzfristig ausreichend einarbeiten k\u00f6nnen. Sollte es gar nicht passen \u2013 was zum Beispiel bei Recht und Medizin der Fall w\u00e4re \u2013, empfehlen wir aber gern qualifizierte Kolleg:innen aus unserem Netzwerk.<\/p>\n<\/div><\/div>\n<\/details>\n\n\n\n<details class=\"wp-block-details has-white-color has-ast-global-color-1-background-color has-text-color has-background has-link-color wp-elements-2efafe3019077b4c03fcf7ea2d74a75e is-layout-flow wp-container-core-details-is-layout-0540e110 wp-block-details-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--30)\"><summary>Benutzt ihr KI?<\/summary>\n<div class=\"wp-block-uagb-container uagb-block-712ee9b1 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<p>Wir arbeiten seit \u00fcber 20&nbsp;Jahren im IT-Bereich, und langweilig ist uns dabei noch nie geworden. Es ist spannend, die technologische Entwicklung mitzuverfolgen und neue Tools auszuprobieren \u2013 insbesondere, wenn sie eine erhebliche Zeitersparnis und Arbeitserleichterung versprechen. Schlie\u00dflich freuen wir uns auch, wenn wir Texte schneller liefern k\u00f6nnen \u2026 und mehr Freizeit haben \ud83d\ude42<\/p>\n\n\n\n<p>Leider k\u00f6nnen ChatGPT und Co. dieses Versprechen nicht halten \u2013 zumindest nicht f\u00fcr unseren Anspruch, einzigartige, leicht lesbare Texte zu liefern, die genau zu den Zielen deines Unternehmens passen. Deshalb wirst du von uns nie KI-Texte bekommen, ob mit oder ohne Nachbearbeitung. Wir sind der \u00dcberzeugung, dass aus einer KI-generierten Grundlage nie ein so guter Text entsteht, wie wenn wir ihn von Anfang an selbst konzipiert und ausformuliert h\u00e4tten.<\/p>\n\n\n\n<p>Wir nutzen KI-Tools nur zum Brainstorming, zur Ideenfindung oder wenn uns dieses eine perfekte Wort einfach nicht einfallen will. Eine richtig gute L\u00f6sung spuckt die KI zwar selten aus \u2013 aber sie kann gedankliche und kreative Prozesse in Gang setzen, die am Ende zum Ziel f\u00fchren.<\/p>\n<\/div><\/div>\n<\/details>\n\n\n\n<details class=\"wp-block-details has-white-color has-ast-global-color-1-background-color has-text-color has-background has-link-color wp-elements-55543d799a86028cc7b1fc0e2c8fc4b4 is-layout-flow wp-container-core-details-is-layout-0540e110 wp-block-details-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--30)\"><summary>Lektoriert ihr auch fertige Texte?<\/summary>\n<div class=\"wp-block-uagb-container uagb-block-e8439e74 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<p>Ja, sehr gern \u2013 wenn sie von Menschen geschrieben wurden.<\/p>\n\n\n\n<p>Falls du KI-generiertes Material hast, m\u00fcssen wir f\u00fcr das Lektorat leider Schmerzensgeld verlangen. Wir versprechen dir: Der Text wird deutlich besser und vermutlich sogar schneller fertig, wenn wir ganz vorn anfangen. Gern nutzen wir den KI-Output als Referenz und \u00fcbernehmen gute Ideen. Damit du von der Zeitersparnis profitierst, k\u00f6nnen wir in diesem Fall stundengenau abrechnen.<\/p>\n\n\n\n<p>Schick uns am besten deinen Text und verrate uns, was du damit erreichen m\u00f6chtest. Dann k\u00f6nnen wir sagen, ob ein Lektorat sinnvoll ist. Mehr zum Lektoratsservice findest du <a href=\"https:\/\/text-matters.de\/en\/add-ons\/\" data-type=\"page\" data-id=\"2145\">in unseren <em>Extras<\/em><\/a>.<\/p>\n<\/div><\/div>\n<\/details>\n\n\n\n<details class=\"wp-block-details has-white-color has-ast-global-color-1-background-color has-text-color has-background has-link-color wp-elements-3b1e0908a0f330c48585ceb2013c00da is-layout-flow wp-container-core-details-is-layout-0540e110 wp-block-details-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--30)\"><summary>Ich habe eine andere Frage.<\/summary>\n<div class=\"wp-block-uagb-container uagb-block-6e81609d alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<p>Schreib uns per <a href=\"mailto:team@text-matters.de\" data-type=\"mailto\" data-id=\"mailto:team@text-matters.de\"><em>E-Mail<\/em><\/a>, <a href=\"https:\/\/www.linkedin.com\/in\/anja-neudert\/\" data-type=\"link\" data-id=\"https:\/\/www.linkedin.com\/in\/anja-neudert\/\"><em>LinkedIn<\/em><\/a> oder <a href=\"http:\/\/text-matters.de\/kontakt\/#kontaktformular\" data-type=\"link\" data-id=\"text-matters.de\/kontakt\/#kontaktformular\"><em>Kontaktformular<\/em><\/a>. Wir antworten innerhalb von 24 Stunden.<\/p>\n<\/div><\/div>\n<\/details>\n<\/div><\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Compelling IT content and copy Informational and promotional texts to win over the German market Content Inform, educate, explain, inspire, and entertain \u2013 to get ranked by search engines, build trust, and foster strong relationships with your customers. 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